The construction was put up for sale at a price of 50-60 million euros, which would bring the return on investment to 7%, ie above the market average, according to Profit.ro.
The development cost of the building was about 40 million euros, equivalent to about 340 euros / square meter, which means that a sale at the price expected by eMAG would bring the retailer a profit of several tens of millions of euros.
Industrial-logistic industry-specific returns (ROIs) range around 8.25%, but eMAG targets a price of 7%, making it expensive. The eventual buyer has the possibility to extend the existing warehouse on the remaining land available from the 60 hectares of the plot.

The buyers may include the Belgian logistics developer WDP or a new investment fund on the local market, according to Profit.ro. "We are exploring the sale & lease back. We have built this warehouse with two objectives: very good quality, necessary to provide good services, and cost reduction. We have accomplished these goals and now we want to release the money invested here to invest in our core business, expanding and developing new projects", Iulian Stanciu, eMAG CEO, said. (source: profit.ro)