P3 is in expansion in Romania, currently being the owner of the P3 Bucharest park, situated in Bucharest, at the 13 km on A1 highway, including 215,000 sq. m of warehouses, fully occupied and 40 ha of land allowing the development of more than 160,000 sq. m of additional space.
Starting October 2015, within this partnership, United will build the communication annual strategy of P3 in Romania, a key-market for the company, United will offer online and offline PR services: consultancy, local and national press relations, reputation management, corporate communication and crises communication.
The PR division of the agency United intends to raise the company’s awareness in Romania and to strengthen the leader position on its segment, through media exposure within integrated public relations campaigns. United will adjust and support the already existing marketing strategy of the company, in order to contribute to its growth in Romania.
Peter Bečár, Managing Director P3 for CEE and of P3 Romania, declares: „Romania is an important market for us, one with a strong growth and development potential. the acquisition of the largest logistic park in the country, P3 Bucharest, in the beginning of 2015 and our development plans show our involvement. We chose to work with United due to its expertise in the media and due to the fact that they understand in depth the real estate market. We look forward to work with the United team and to experience the way they will use their creativity in order to highlight our passion for warehouses”.
Dan Cîrstea, Managing Partner United, declares „United is the first marketing agency in Romania with a specialized division in real estate marketing. For us it is an honour and a challenge to work for P3, one of the European leaders of the logistics spaces development and management segment. As the infrastructure and logistics are big priorities for the economic development in Romania, we wish that, together with the P3 team, our partners in the specialized press and with the business events organizers, to contribute to the company’s growth and to attract new clients which intend to expand in Romania”. (source: United)
