The new factory will have an area of ​​5,349 square meters and will produce fruit-based fillings, ready-to-use confectionary creams, as well as decoration and icing solutions for the bakery, pastry and chocolate industries. Construction will begin this fall, and the factory will be technologically connected to the existing facility through a closed tunnel, which will facilitate the transportation of raw materials and finished products between the two locations.

Gabriela Bereș, regional director for Central and Eastern Europe of Puratos Group, said that the new investment will allow the company to focus on the development of the confectionery-pastry segment, a booming sector in Romania. 

After the completion of the new factory, the production line of creams and powders will be transferred from the old unit to the new one, with only the production of margarine being maintained in the existing factory. The investment represents an important step in Puratos' strategy to increase its share of value-added products and to respond more effectively to the demands of the Central and Eastern European market.

Puratos, which recorded in Romania a turnover of 47 million euros in 2023, was founded in 1919 in Brussels and is now managed by the third generation of the founding Van Belle and Demanet families. The group employs more than 10,000 people globally, operating in 84 countries and owning 75 factories, with net sales of €3.1 billion in 2023. The Van Belle and Demanet families rank 35th in the list of the richest Belgians, with assets valued at 1.2 billion euros.