If last year ended with a 4 million Euros turnover and a 25% increase, compared with 2013, recently obtained office projects and the constant increase in export orders have determined Reynaers to aim for a significant turnover increase to 7 million Euros.
“AFI Park, Oregon Park, Metropol Offices, Malmo Office Towers, as well as institutions such as Clujana Hospital, are among the most important projects in which we’ve been involved this year. These projects, together with the growth of our team, are the main reasons underlying our financial estimates”, said Daniel Popa, Country Manager Reynaers Aluminium Romania.
According to his statements, a positive impact was also generated by the increase in export orders. Thus, many partners – companies to which Reynaers Aluminium Romania delivers aluminium profiles – choose to export end products, such as windows and doors.
Currently, Reynaers Aluminium Romania delivers on the local market aluminium solutions for doors, windows, curtain walls, sliding systems, sunshades systems and greenhouses. All these products are manufactured in Duffel, Belgium, where the company’s production unit is located.
Regarding the types of products delivered on the local market, according to Daniel Popa, 60% of the local sales are generated by profiles for curtain facades. In second place, with 30% of the total sales, are markers for doors and windows, while the rest is assigned to sliding doors.
“Reported to the types of projects in which we get involved, Reynaers business is equally supported by office, hospitality, residential and commercial projects – especially shopping centers”, added Daniel Popa.
According to the company’s representative, the development of Reynaers Aluminium Romania is also determined by the market’s slight increase, especially in the residential area, and also by the changes that have appeared in the local buyers’ acquisition behavior.
“We were very glad to see the clients changing their buying behavior. Now, they are looking more into premium aluminium joinery products and curtain facades, and less into the medium range”, also said Daniel Popa.
According to him, compared with 2014, the orders on this market have increased by 10-15% this year, given the fact that only on the residential market a 10% increase could be seen in the first 9 months of the year.
Headquartered in Duffel, Belgium, Reynaers Aluminium is one of the European leaders in developing sustainable aluminium solutions for doors, windows, curtain walls, sliding systems, sunshades systems and greenhouses. Established in 1965, Reynaers has over 1500 employees in 37 countries and exports in over 60 countries on 5 continents.
Present in Romania since 2006, Reynaers Aluminium Romania has known a rapid growth on the market with products that address residential, commercial, office and industrial projects. In 2014, the company registered, locally, a 4 million Euros business.
Currently, the company’s headquarter and storage is located in Bucharest, but regional centers can also be found in Cluj-Napoca, Timisoara and Iasi.
The company’s reference works include Henri Coanda Airport, Brasov Business Park, Promenada Mall, Cluj-Napoca Airport, AFI Park and Plaza Romania. (source: actmedia.eu)
