Dacia sold 511,465 Dacia cars in 2014 at global level, up by 19 per cent compared to 2013 when it sold 429,540 units. Dacia has managed to surpass, for the first time in the brand’s history, the threshold of half a million units sold in a year. The Sandero model is the best-selling auto vehicle in the Dacia series, but with both of its versions – Sandero standard and Sandero Stepway.
The Dacia plant was born in 1966, in Colibasi, Arges County. The first Dacia model – the Dacia 1100 (a R8 license) – was launched two years later, in 1968. Its production has always grown. Thus, the first millionth Dacia car was produced in 1985 and the fifth millionth was produced on 6 May 2014. In 1999 Dacia became a Renault Group brand and started the process of modernizing its entire industrial equipment. Today, the Dacia plant in Mioveni uses the Renault Production System, one of the most modern production systems in the history of global car manufacturing.
According to our preliminary results, the total volume of Dacia sales registered in Romania in 2014 places the country on 3rd place in Eastern Europe, behind the Czech Republic and Slovakia but ahead of Poland.
The rankings of Dacia’s best-selling brands at global level are topped by Sandero, which is followed by Duster. The car with the weakest commercial results is the Lodgy, produced exclusively in Morocco. Here are the exact figures for each model: 169,021 Sandero units (standard and Stepway); 160,318 Duster units; 98,849 Logan (Sedan and MCV) units; 56,214 Dokker units (the variant for passengers and Dokker Van); 27,063 Lodgy units.
Dacia was on the offensive on international markets in 2014. Overall, 481,840 units were sold outside of Romania last year, up by 19 per cent year-on-year.
Europe tops the regional rankings, approximately three quarters of Dacia’s 2014 sales being registered there. The Romanian brand won 0.4 percentage points last year, reaching a market share of 2.5 per cent in the region.
With almost 106,000 units sold, France is Dacia’s top export market. Dacia’s market share stands at 4.88 per cent there, which puts it on 5th place in the rankings of the best-selling car brands in France, just behind Volkswagen.
This performance is backed by the success registered by the Duster and Sandero models (the latter being the third most-appreciated model by private clients in France).
Germany is second, with a little over 50,000 units sold there and a market share of 1.55 per cent.
Spain is on third place, with almost 46,000 units sold there and a market share of 4.7 per cent, which represents the best result since Dacia entered that market. A remarkable fact, Sandero is the best-selling model for private clients in Spain.
Italy is fourth, Dacia being a little short of 40,000 units sold there and having a market share of 2.7 per cent, while Algeria, Turkey and Morocco each registered sales of over 30,000 units.
In Great Britain, Dacia sold almost 24,000 units last year, which puts that country on eighth place on the list of the brand’s biggest export markets.
Dacia will maintain and consolidate its top position on the Romanian market, because of its complete range and the quality of services offered.
After the renewal of its product offer, which grew in 2014 through the introduction of the limited Logan 10 Years series, in 2015 Dacia will launch on the Romanian market the Stepway versions of the Lodgy and Dokker models. (source: nineoclock.ro)
