The decision comes amid a global crisis in the insulation market, which is increasingly confronted with depleted stocks.
For this purpose, the manufacturer selected as the general contractor the local company CON-A, known for the construction of the Cluj Arena stadium.

Rockwool has bought a 30-hectares land from the Alinso group in the Ploiesti West industrial park in Ariceşti Rahtivani and wants to build a 50 million-euro factory, investment including the cost of land acquisition, buildings ,equipment and personnel training. 

The Danes hope to recover their money by reducing transport costs. The choice of location has taken into account the easy access to the area with the highest consumption in the country, ie Bucharest and the neighboring localities, which represent up to 30% of the total market.

The necessary buildings will be lifted in about 8-10 months, a period followed by the installation and testing of the equipment, so that the factory will be inaugurated next year. Here will work at least 130 workers.

In the first stage, the production line near Ploiesti is designed to cover the Romanian market, so that the products can be exported later on to markets such as Bulgaria, Greece, Macedonia, Serbia or the Republic of Moldova.
 
Romania has only two mineral wool factories, one in Ploiesti, opened by Saint-Gobain, and another in Simleu Silvaniei, opened by Izomat, which produce annually under 10,000 tons. However, the 5-6 large mineral wool suppliers, including Saint-Gobain, Rockwool, Knauf and Ursa, sell each year more than 80,000 tonnes. (source: capital.ro)